Author: doronkatz
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Understanding Lifetime Customer Value (or LTV)
Lifetime Customer Value or LTV is a crucial concept in analytics, a metric that simply express what the customer is worth (value), from the time she signs up, throughout her lifetime of interactions with your app, in the future. Through… Continue reading
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Sunsetting a Product Feature
Product Managers are inevitably fallible, and features you once thought would be something your customers would embrance, end up being ‘dead-wood’. That feature is not given nearly attention you have envisiged, and you decide to put it out to greener… Continue reading
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Startup 101 – Composing your board of advisors
We have just talked about how to compose your board of directors, last post, but what about composing your board advisors? Broadly speaking, board of advisors serve to counsel you on matters based on their experience, whilst not being financially invested the… Continue reading
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Startup 101 – Composing your Board of Directors
As a founder, one of the critical yet often overlooked tasks is forming your board of directors. Picking the right composition of your board is the difference between having a functional company that is productive and competitive, and those that… Continue reading
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Ruthlessly Simple iOS Dependency Management with Carthage
I have been using cocoapods for quite some time and love it, but with the transition to Swift from Objective-C, there have certainly been some issues that have arisen, in terms of projects that haven’t been updated to pods, as well… Continue reading
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3 Trends Marketers Need to Know About Location-based Advertising |
An excellent article by Steven Jacobs of StreetFight on the 3 Trends Marketers Need to Know About Location-based Advertising. Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of… Continue reading
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The Right Way to Ask Users for iOS Permissions | Medium
There is always a right way and a wrong way to ask someone for something, and as a kid you probably learned that if you ask your parents nicely you have a better chance of getting something than when you… Continue reading
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Learning Swift: Being Lazy with Lazy Instantiation
Lazy loading, or what is also referred to as Lazy Initialization is the process of delaying the instantiation of an object, deferring it until needed. Working with limited or scarce memory resources, it can be helpful to sometimes only take what… Continue reading
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Swift Style Guide: April 2015 Update | Ray Wenderlich
@RayWenderlich has just published a Swift Style Guide update or April, covering Swift 1.2 which was just released from beta a few days ago. Multiple Optional Binding Swift 1.2 now allows you to optionally bind multiple things in one line. Our style… Continue reading
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Capture the Attention of Venture Capitalists with the 10|20|30 Rule
A man I respect a lot, @guykawasaki, who has worked with Apple, Google and has been behind a lot of great venture projects under Garage Technology Ventures, evangelizes a great approach towards capturing the interested investor or investors, without over-burdening… Continue reading
