Increase User Acquisition Prospects with Buy-In

It seems like an obvious notion, right? Like in life, your relationships with businesses or friends revoles around reciprocity, the equality-framework of giving and taking. User Acquisition follows the same principles, you need to demonstrate app value to the customer, in order to receive 'buy-in' from them. The term Reprocity Principle is one of the … Continue reading Increase User Acquisition Prospects with Buy-In

Understanding Lifetime Customer Value (or LTV)

Lifetime Customer Value or LTV is a crucial concept in analytics, a metric that simply express what the customer is worth (value), from the time she signs up, throughout her lifetime of interactions with your app, in the future. Through a general formula of value of same x number of repeated transactions x projected length … Continue reading Understanding Lifetime Customer Value (or LTV)

Sunsetting a Product Feature

Product Managers are inevitably fallible, and features you once thought would be something your customers would embrance, end up being 'dead-wood'. That feature is not given nearly attention you have envisiged, and you decide to put it out to greener pastures. It happens, every company does it, big and small, like we just saw this … Continue reading Sunsetting a Product Feature

3 Trends Marketers Need to Know About Location-based Advertising |

An excellent article by Steven Jacobs of StreetFight on the 3 Trends Marketers Need to Know About Location-based Advertising. Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile.  The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry where tactics, … Continue reading 3 Trends Marketers Need to Know About Location-based Advertising |

The Right Way to Ask Users for iOS Permissions | Medium

There is always a right way and a wrong way to ask someone for something, and as a kid you probably learned that if you ask your parents nicely you have a better chance of getting something than when you are more abrupt. The same goes for iOS Permissions and asking users for permissions, whether it is to … Continue reading The Right Way to Ask Users for iOS Permissions | Medium