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Hi, I’m Doron, a data-driven technical program manager, published author, proud father and husband, based in Seattle.

Latest Posts

How Amazon Embraces Input over Output Metrics

Organizations often claim to be data-driven, relying on the utilization of data to base their product and engineering decisions. But not all data is equal. We have what’s called vanity metrics, misleading and misrepresentative, that are often mascaraed as forcing factors for making decisions. Vanity metrics are metrics that make you look good to others … Continue reading How Amazon Embraces Input over Output Metrics

Learning about Amazon’s newest two Leadership Principles

It doesn’t happen often, but this week marks the acceptance of two new leadership principles into Amazon’s cultural tenets, Strive to be the Earth’s Best Employer and Success and Scale Bring Broad Responsibility. Amazon’s Leadership Principles, or LPs help its employees hold themselves and each other accountable, through tangible and measurable qualities that guide and … Continue reading Learning about Amazon’s newest two Leadership Principles

Doron Katz

I am the published author of the book, Continuous Delivery for Mobile with Fastlane, and LinkedIn Learning course author for courses such as Learning Combine with Swift and Building iOS Apps with CloudKit. A journal contributor for ProgrammableWeb and Envato.

Im currently a Senior Technical Program Manager at Amazon Prime Video.