FITNESS TRACKERS CAN KEEP YOU MOVING Many people starting on their weight loss journey go into it relatively blind. You could go for a jog and be careful about what you eat, but an informed, structured approach to weight loss relies on having lots of information to hand about your body, your diet and your […]
The minimum viable product (MVP) is a powerful concept that allows you to test your ideas. It is not to be confused with the minimal marketable product (MMP), the product with the smallest feature set that still addresses the user needs and creates the right user experience. The MVP helps you acquire the relevant knowledge and address key risks; the MMP reduces time-to-market and enables you to launch your product faster. This post discusses both concepts, and it shows how you can use the minimum viable product to create a minimal marketable one.
It seems like an obvious notion, right? Like in life, your relationships with businesses or friends revoles around reciprocity, the equality-framework of giving and taking. User Acquisition follows the same principles, you need to demonstrate app value to the customer, in order to receive ‘buy-in’ from them. The term Reprocity Principle is one of the […]
Lifetime Customer Value or LTV is a crucial concept in analytics, a metric that simply express what the customer is worth (value), from the time she signs up, throughout her lifetime of interactions with your app, in the future. Through a general formula of value of same x number of repeated transactions x projected length […]
An excellent article by Steven Jacobs of StreetFight on the 3 Trends Marketers Need to Know About Location-based Advertising. Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry where tactics, […]
Doron Katz 
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