What is ‘The Minimum Marketable Product’?

The minimum viable product (MVP) is a powerful concept that allows you to test your ideas. It is not to be confused with the minimal marketable product (MMP), the product with the smallest feature set that still addresses the user needs and creates the right user experience. The MVP helps you acquire the relevant knowledge and address key risks; the MMP reduces time-to-market and enables you to launch your product faster. This post discusses both concepts, and it shows how you can use the minimum viable product to create a minimal marketable one. 

Increase User Acquisition Prospects with Buy-In

It seems like an obvious notion, right? Like in life, your relationships with businesses or friends revoles around reciprocity, the equality-framework of giving and taking. User Acquisition follows the same principles, you need to demonstrate app value to the customer, in order to receive 'buy-in' from them. The term Reprocity Principle is one of the … Continue reading Increase User Acquisition Prospects with Buy-In

Understanding Lifetime Customer Value (or LTV)

Lifetime Customer Value or LTV is a crucial concept in analytics, a metric that simply express what the customer is worth (value), from the time she signs up, throughout her lifetime of interactions with your app, in the future. Through a general formula of value of same x number of repeated transactions x projected length … Continue reading Understanding Lifetime Customer Value (or LTV)

3 Trends Marketers Need to Know About Location-based Advertising |

An excellent article by Steven Jacobs of StreetFight on the 3 Trends Marketers Need to Know About Location-based Advertising. Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile.  The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry where tactics, … Continue reading 3 Trends Marketers Need to Know About Location-based Advertising |

The Right Way to Ask Users for iOS Permissions | Medium

There is always a right way and a wrong way to ask someone for something, and as a kid you probably learned that if you ask your parents nicely you have a better chance of getting something than when you are more abrupt. The same goes for iOS Permissions and asking users for permissions, whether it is to … Continue reading The Right Way to Ask Users for iOS Permissions | Medium