Working Backwards at Amazon

Amazon’s catalyst for innovation lies in its perspective to always think from the customer backwards. That’s how most successful projects get done, and it all starts with the commonly used Amazonian phrase, working backwards. Before building a charter, a project plan and setting out timelines, the first artifact that a customer-centric project entails is the […]

Counterintuitive Lessons on How to Get Better as You Scale, From Twilio’s Jeff Lawson | First Round Review

13 years after Twilio first launched, CEO and co-founder Jeff Lawson opens up about the peaks and valleys to share a set of unconventional company building lessons on how to get better as you scale — from introducing new products and refining go-to-market strategies, to focusing annual planning and making post-mortems more effective. — Read […]