iOS Solutions
As of July 2011, 200 million people downloaded 15 billion apps from the Apple App Store. If numbers are a good indicator of good business, then you need to have your brand on the App Store. And it’s not just an app, but an app that extends your reachability to your clients, and if you don’t do it, your rival may pull ahead.
By working with us, you get the benefit of:
- Development : With some imagination, good task-management and communication we can build the solution you need. We make use of project-management tools such as JIRA, to track, plan and manage the project from start to finish. Using best practices in Agile methodologies, we scope the tasks, communicate daily the tasks and provide a portal for you to view the status of each task.
- Testing: We test using the enterprise-level Bamboo, which integrates into our bug management tool, for Continuous Integration of the app, reporting nightly and ensuring the application does not break at any stage of our development cycle, and into our maintenance phase.
- Feedback: In addition to tracking in-project bugs, we provide a mechanism for users of the app to directly feed bugs and suggestions straight into JIRA, allowing us to expeditiously provide fixes and improvements on the go, incrementally.
iPhone and iPod Touch
The bread and butter of mobile development lies in iPhone and iPod Touch, the two most portable devices for people who are on the go. We also know the attention span of someone launching and using an app is a matter of seconds, so we ensure the right context of information is presented to the user, in a timely and appropriate fashion, so that the user can quickly take the phone from their jeans pocket, launch and absorb information from the app and slip it back into their pockets.
iPad
For those who are relaxing at home, or in a cafe or in school, or working at the office, the lovely 10-inch real estate you get with an iPad is unrivalled. Building apps that make use of large real-estate, to complement the more mobile versions is a natural progression. We can help design a great iPad app that would complete your client-reachness.
We can distribute the apps both externally, to the App Store, or in-house through the Enterprise program.
iPad Magazines and books
The popularity of digital books have risen dramatically over the past few years,
Apple promotes the use of iBooks, as not only a digital e-book reader but an interactive one, capable of showing videos and animation to it’s readers in a new and exciting way. The gradual decrease in physical bookstores, with the availability of more contemporary and historical books online means you now have the greatest audience for producing and publishing your own books. And we can help you get there, from providing training on using publishing tools, to creating animation and video that would complement your e-literature perfectly.
Magazines is another category and market segment of the iPad, with paid (and non-paid) subscription pricing models for readers. We can help implement an magazine that will provide interactivity for your readership whilst obtaining more information about your readers, for advertising and marketing purposes.
Integrate with the world.
Social media is no doubt a world-changer, and we would love nothing more than to integrate very facet of our apps that we can with the Facebooks and Twitters of today and tomorrow. From promoting your app by sharing statuses, to creating facebook micro-apps that promote the iPhone app itself, we can come up with something that extends your brand recognition through word-of-mouth (or keyboard).
Mobile advertising
You know how many people download apps from Apple’s App Store, think about putting your brand out there and marketing yourself on the apps that implement iAds, as well as various other popular networks, such as Google Adwords and FoxMob.
iAd reaches millions of iPhone, iPad and iPod touch users around the world in their favorite apps. With the iAd Network, you can reach the Apple audience, the world’s most engaged, influential and loyal consumers. This audience:
- Has installed more than 15 billion applications
- Has purchased over 315 million iOS devices
- Spends, on average, 73 minutes per day using apps
- Engages with iAd ads for an average of 60 seconds per visit
Each ad is shown only to the audience you want to reach, in the apps they love and use the most. Our highly-effective targeting can leverage demographic data, as well as unique interest and preference data that taps into user passions that are relevant for your brand. Whether they are reading the news, playing a game or checking the local weather, your ad will make an impact.
For more information on iAds, visit http://advertising.apple.com/
…and future devices
We are not bound by today’s technologies, we are aware of future trends, future libraries and innovation and we would love to stay on the bandwagon of the future. With television and smart wrist-watches, as well as smart cars just on the horizon, we will be there examining new ways of reaching out and connecting to the world. Whether it’s browsing an app through the future Apple TV, or checking up some business information on your wrist watch, we are constantly looking at new ventures and projects to work on.
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