Enterprise Product Development: The Customer Versus the User

As a product manager, it is important that you know who your customer is, and this holds especially true when product developing in an enterprise setting. Take Apple for example, they build beautiful products that factor extreme attention to detail to produce a User Experience (UX) language that makes it intuitive to use and interact with.

Sunsetting a Product Feature

Product Managers are inevitably fallible, and features you once thought would be something your customers would embrance, end up being ‘dead-wood’. That feature is not given nearly attention you have envisiged, and you decide to put it out to greener pastures. It happens, every company does it, big and small, like we just saw this […]

Value vs Waste: Customer Validation

I have come to learn, working for a startup for the past few months, the importance of Customer Validation. Granted, I have been immersing myself in one of my favourite books, The Lean Startup by Eric Ries, but correlating the chapter’s philosophies with what’s happening on the ground, is understanding and evaluating what is value […]