3 Trends Marketers Need to Know About Location-based Advertising |

An excellent article by Steven Jacobs of StreetFight on the 3 Trends Marketers Need to Know About Location-based Advertising. Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile.  The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry where tactics, … Continue reading 3 Trends Marketers Need to Know About Location-based Advertising |

The Right Way to Ask Users for iOS Permissions | Medium

There is always a right way and a wrong way to ask someone for something, and as a kid you probably learned that if you ask your parents nicely you have a better chance of getting something than when you are more abrupt. The same goes for iOS Permissions and asking users for permissions, whether it is to … Continue reading The Right Way to Ask Users for iOS Permissions | Medium

How to get started with Twitter’s Fabric

My latest article on ProgrammableWeb, covering Twitter's new suite of mobile tools:Twitter used its first Flight Developer’s Conference in San Francisco in October to announce a new suite of utilities designed to deliver richer integration between Twitter and mobile apps, dubbed Fabric. Fabric is an aggregation of Twitter SDK updates and utilities from the recently acquired … Continue reading How to get started with Twitter’s Fabric

How to integrate CloudKit into your App Today

OverviewWelcome to the second of a three-part series on iOS 8, where we will dive into the exciting world of CloudKit, after introducing you to HealthKit in our previous article.CloudKit is Apple’s attempt at providing an answer to Dropbox, Parse, and the other cloud-based solutions, decoupling the developer’s attention from having to deal with server-side application loginc, and … Continue reading How to integrate CloudKit into your App Today