Another fabric of Amazon’s DNA, injected all the way from Jeff B, is the mantra of Day I. It’s a simple yet profound war-cry, no matter whether Amazon is 25 years or 5 years, whether your organization within Amazon is 2 years or 12 years, everyone acts as if we are in the first day of a brand new startup. You know that feeling you get, that excitement, motivation, and drive to go from zero to 100 in 7 seconds, that is the mentality and culture that is demanded of you.

Why is it important to always be at day-one mentality? It instills a sense of passion combined with energy, with a bearing on customer needs, not stuck in processes and other bureaucracies befitting mature organizations, often referred to as organizations in Day 2.

The outside world can push you into Day 2 if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them and you have a tailwind.

Jeff Bezos

Reading between the lines, new startups with fresh mentalities are nimble enough to sense new trends and pivot as needed, and not be stuck in the past. Ensure we don’t stay stuck in the past, and putting customers first.