Learning about Amazon’s newest two Leadership Principles

It doesn’t happen often, but this week marks the acceptance of two new leadership principles into Amazon’s cultural tenets, Strive to be the Earth’s Best Employer and Success and Scale Bring Broad Responsibility.

Amazon’s Leadership Principles, or LPs help its employees hold themselves and each other accountable, through tangible and measurable qualities that guide and lead decision-making, with customers at the forefront.

Let’s dive deeper into the two new principles.

Strive to be Earth’s Best Employer

Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun. Leaders ask themselves: Are my fellow employees growing? Are they empowered? Are they ready for what’s next? Leaders have a vision for and commitment to their employees’ personal success, whether that be at Amazon or elsewhere.


This is quite a unique LP, unlike others which are more operational-driven, to achieve business results, this LP is about fostering and contributing to a better place to work at. This is often forgotten in environments where metrics and business success take precedence over mental and emotional wellbeing.

This principal ensures you build on your emotional intelligence, becoming an empathy-driven leader where being successful means others around you are also successful.

Success and Scale Bring Broad Responsibility

We started in a garage, but we’re not there anymore. We are big, we impact the world, and we are far from perfect. We must be humble and thoughtful about even the secondary effects of our actions. Our local communities, planet, and future generations need us to be better every day. We must begin each day with a determination to make better, do better, and be better for our customers, our employees, our partners, and the world at large. And we must end every day knowing we can do even more tomorrow. Leaders create more than they consume and always leave things better than how they found them.


Beyond our current and immediate environment, the 16th LP advocates for us do be empathetic beyond our immediate team and colleagues, but with our customers, and wider community and planet. This is an altruistic LP to be a good citizen and do good for the world at large, leaving a legacy and footprint.

These two LPs are a great additional beacons to making yourself a better person for others, within your immediate radius and globally.

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