Refining Your Mobile Onboarding Experience Using Visual Analytics| Smashing Magazine


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A great article outlining the importance of using visual mobile analytics to measure the user experience to increase customer retention for your app. The author goes through various models of Onboarding and how to track how effective they are. 

Touch Heatmaps

This feature gives you an inside view of where users are engaging with your app. Visual touch heatmaps will help you to understand your users’ behavior, the reasons for their actions and which parts of the screen they are focusing on.

Take the log-in screen shown below. It includes three calls to action (CTAs). The second one is hardly being tapped on. So, you might consider removing it in order not to confuse users with too many CTAs and to make the experience more fluid.

Listen to your competitor’s customers


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An interesting article on the merits of not just listening to your own customers, but your competitors’ customers as well, thanks to medium.com

Much has been written about wether or not you should worry about your competitors or completely ignore them. A quick Google search brings ups many opinions one way or the other. Every business has its own strategy with regard to this and of course it’s your call.

It’s also widely accepted that watching and listening to your customers is critical to building a product that people want. Many of us who are working to create products and services people love in order to build sustainable businesses, spend a lot of time and money getting feedback from potential customers.

When we do it right listening to our customers helps us to find our difference. It’s a lot easier to refine your product to more closely align with what customers want if you know what they want. And it’s a lot easier to fill the gaps that your competitors are leaving wide open by listening to their customers.

Source: 

Medium.com

6 Apple Watch Apps That Will Make Your Life Easier

Read my latest post on @thinkApps, which can be found at:

http://blog.thinkapps.com/development/apple-watch-apps-make-life-easier/

On the heels of Apple’s announcement of the Apple Watch last September, the company has released the WatchKit SDK as well the XCode WatchKit Simulator to simulate third-party wearable apps.

With some months still before the expected launch of the watch itself, Apple has given developers a head start to experiment and test its capabilities, discovering innovative possibilities in preparation for the launch.

Now that the dust of excitement is starting to settle and we’ve had some time to examine the SDK, there are some interesting concepts and innovative app use cases emerging. Given that we will be able to add third-party apps straight from version 1.0, we decided to look at some existing apps for which it might be worthwhile to have a wearable app extension.

It’s worth noting that Apple has taken a somewhat cautious approach and will therefore have some restrictions as to what the Apple Watch is capable of doing right away, which we will be sure to point out. But, without further delay, here is our list of the top 6 creative apps and use cases that should make their way from the iPhone to the Apple Watch.

For the rest of the article, read it exclusively at:

http://blog.thinkapps.com/development/apple-watch-apps-make-life-easier/

Using Vector Assets in iOS 8


With iOS 8, you now have the ability to utilise vector assets in your applications, in place of bitmap images, which we traditionally used to work with. Using vector images allow us to satisfy multiple asset resolutions, which is pivotal when we have to deal with iPhone 5s, iPhone 6 and iPhone 6 Plus, saving you time and making your app more future-proof. It allows for graceful scaling of images.

There are some caveats of course, but to find out how to work with vector images, read What’s Our Vector, Victor article, by the Big Nerd Ranch.

How to Start a Startup


An exemplary business course from Stanford University, I have been following this course very closely over the past few months. If you want to get some excellent lectures on how to create a startup, presenting the best speakers from the past 9 years of Y-Combinator events, this free course is for you. 

We cover how to come up with ideas and evaluate them, how to get users and grow, how to do sales and marketing, how to hire, how to raise money, company culture, operations and management, business strategy, and more.

This course is available with material, on iTunes University, so go ahead and subscribe, by clicking here.

Google introduces simple “Are you a robot” captcha

It seems the days of having to squint to work out what the words mean, as you decipher your want to progress through a form, are numbered. Google have introduced a new captcha mechanism, called ‘no captcha‘.

 

A brief history of CAPTCHAs 

While the new reCAPTCHA API may sound simple, there is a high degree of sophistication behind that modest checkbox. CAPTCHAs have long relied on the inability of robots to solve distorted text. However, our research recently showed that today’s Artificial Intelligence technology can solve even the most difficult variant of distorted text at 99.8% accuracy. Thus distorted text, on its own, is no longer a dependable test.

To counter this, last year we developed an Advanced Risk Analysis backend for reCAPTCHA that actively considers a user’s entire engagement with the CAPTCHA—before, during, and after—to determine whether that user is a human. This enables us to rely less on typing distorted text and, in turn, offer a better experience for users.  We talked about this in our Valentine’s Day post earlier this year.

The new API is the next step in this steady evolution. Now, humans can just check the box and in most cases, they’re through the challenge.

 


The old way of captcha, out the doorThe old way of captcha, out the door

The old way of captcha, out the door

Are you sure you’re not a robot?

However, CAPTCHAs aren’t going away just yet. In cases when the risk analysis engine can’t confidently predict whether a user is a human or an abusive agent, it will prompt a CAPTCHA to elicit more cues, increasing the number of security checkpoints to confirm the user is valid.

Source: Google

How to make sense of WatchKit for Apple Watch

Apple has finally released the much-anticipated WatchKit SDK, giving developers time to start experimenting and prototyping in anticipation of the early-2015 debut of the Apple Watch itself. Apple has also released the Apple Watch Human Interface Guidelines to provide recommendations for adhering to its UX standards. ProgrammableWeb has spent some time (pun intended) with the WatchKit SDK, and in this post we offer our thoughts on the SDK and some advice on getting started with it.

You’ve got your iPhone and your iPad and your iPod, but the Apple Watch (note, not “iWatch, as many had anticipated) is a completely new product line for Apple. This certainly presents a unique opportunity for third-party developers as the form factor evolves.

To read my exclusive article on ProgrammableWeb, visit http://www.programmableweb.com/node/140483

6 Apple Watch Apps That Will Make Your Life Easier

Read my latest post at @thinkApps:

http://blog.thinkapps.com/development/apple-watch-apps-make-life-easier/

On the heels of Apple’s announcement of the Apple Watch last September, the company has released the WatchKit SDK as well the XCode WatchKit Simulator to simulate third-party wearable apps.

With some months still before the expected launch of the watch itself, Apple has given developers a head start to experiment and test its capabilities, discovering innovative possibilities in preparation for the launch.

Now that the dust of excitement is starting to settle and we’ve had some time to examine the SDK, there are some interesting concepts and innovative app use cases emerging. Given that we will be able to add third-party apps straight from version 1.0, we decided to look at some existing apps for which it might be worthwhile to have a wearable app extension.

It’s worth noting that Apple has taken a somewhat cautious approach and will therefore have some restrictions as to what the Apple Watch is capable of doing right away, which we will be sure to point out. But, without further delay, here is our list of the top 6 creative apps and use cases that should make their way from the iPhone to the Apple Watch.

For the rest of the article, read it exclusively at:

http://blog.thinkapps.com/development/apple-watch-apps-make-life-easier/