Review of Lean Analytics | Croll & Yoskovitz

Don't let the title deceive you, this book isn't lean by any means, but choc-full of pragmatic information on how to adjust your analytical strategy to follow only the information that is relevant to your business. For me,  Lean Analytics by Alistair Croll, Benjamin Yoskovitz, opened me up to a whole new way of thinking, and how to align … Continue reading Review of Lean Analytics | Croll & Yoskovitz

Vanity versus Real Metrics : Extract from ‘Lean Analytics’

The latest book I have picked up is a book titled Lean Analytics by Alistair Croll, Benjamin Yoskovitz, which is a book aimed at start-up entrepreneurs to understand responsive metric feedback and make better-informed decisions. Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating … Continue reading Vanity versus Real Metrics : Extract from ‘Lean Analytics’